Estio Admin

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Payment Intelligence

Zibal (Iran) and Thawani (Oman) — loaded with the dashboard.

Date	User	Gateway	Item	Amount	Status
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Normal Admin

Messages Hub

Use this page for daily communications. Portal announcements are in-app only. WhatsApp broadcasts are manual sends. Automation is advanced and stays in dry-run unless the owner changes it.

Portal announcement

One message shown to every signed-in portal user until dismissed.

Message channels

What is ready today.

WhatsApp broadcasts

Manual campaign send to an audience. This is separate from automation dry-run/live.

Outbound log

Recent automation messages and dry-run activity.

Time	Channel	Recipient	Status	Rule

Normal Admin

Customers

Start here for portal users, credits, orders, and customer health. Use the shortcuts below to move between profile operations and success scoring.

Name	Email	Company	WhatsApp	Registered	Last login	Packages	Pay per item	Account credits

—Total customers

—Healthy

—At risk

—Churned / critical

—Avg health score

—Revenue at risk (OMR)

Healthy customers

At-risk customers

Churned / critical

Automatic insights

Customer health scores

Customer	Health	Risk	Churn %	Last activity	Revenue (OMR)	Studio jobs	Credits	Referrals	Insights

ID	Client	Order	Package	Status	Items	Created	Actions

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New WhatsApp campaign

Send an approved Twilio WhatsApp template to all customers with a saved WhatsApp number. Every portal registration requires WhatsApp.

ID	Name	Audience	Status	Recipients	Sent	Failed	Created	Actions

ID	Name	Contact	Service	Budget	Tier	Source	Language	Status	Created

Monthly packages

Offer	Price	Leads	Hot	Paid	Revenue

Pay per item

Service	Price	Lead signals

Payments

Customer	Service	Amount	Method	Status	Date

Record manual payment

All transactions

Date	User	Market	Gateway	Item	Amount	Status	Fulfilled	Ref
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Lead score distribution

Top traffic sources

Source	Events

Top landing pages

Page	Events

Top services & packages

Service / package	Count

Event breakdown

Event	Count

—Visitors

—Registrations

—First payments

—CAC (OMR)

—LTV (OMR)

—LTV : CAC

Conversion funnel

—

Stage metrics

Stage	Count	Conv % (from top)	Step conv %	Drop-off %	Time from prev	Revenue OMR

Attribution channels

Google · Meta · TikTok · Referral · Direct · WhatsApp

Channel	Visitors	Free Sample	Registration	First Studio	First Payment	Package	Renewal

Period breakdown

Period	Visitors	Registrations	First payments	Revenue OMR

Segment breakdown

Segment	Visitors	Registrations	First payments	Top conv %

ID	Type	Customer	Company	Package	Message	Source	Status	Created

ID	Business	Contact	WhatsApp	Package interest	Status	Added

Job	Client	Module	Order	Estio plan usage	Status	Review	Created

What customers order → capability → model

Every product maps to a backend capability and the model/API that runs it.

Product	Capability	Pipeline	Models	Jobs	Item orders	Output

Backend API capabilities (Z.AI registry)

Low-level services Estio can call — grouped by category.

Other AI surfaces

Demos, free samples, and chat — not always stored as production jobs.

Surface	Capability	Model	Note

Usage by API service (creative jobs)

Service ID	Total	Succeeded	Failed	In progress

Who ordered what

Packages and pay-per-item orders with payment status and production job linkage.

Ref	Kind	Customer	Email	Ordered	Capability	Pipeline	Amount	Payment	Job	When

Recent production jobs

Job	Customer	Module	Capability	Service	Status	Review	Order refs	When

—Total jobs

—Completed

—Failed

—Revenue (OMR)

—Avg time

—Unique users

By capability

Capability	Total	Done	Failed	Fallbacks	Avg time	Users	Revenue OMR	Success %

Daily volume

Date	Jobs	Completed	Revenue OMR

Top Studio users

Email	Jobs	Revenue OMR

Profit & Loss Summary

Revenue, AI cost, gross profit, and margin for the selected period.

—RevenueOMR collected from Studio usage

—Total AI costProvider + storage cost in OMR

—Gross profitRevenue minus AI cost

—Gross marginProfit as a share of revenue

—Studio jobsJobs included in this period

—Est. monthly spendProjected run-rate cost

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Top profitable capabilities

Capability	Revenue	Cost	Margin

Least profitable capabilities

Capability	Revenue	Cost	Margin

Revenue vs cost (daily)

Margin trend

Provider cost breakdown

Provider	Jobs	API cost	Storage	Total cost	Revenue	Profit

By capability (full economics)

Capability	Jobs	Revenue	Cost	Profit	Margin	Avg time

By user

User	Jobs	Revenue	Cost	Margin

Monthly rollup

Month	Jobs	Revenue	Cost	Margin

Recent jobs (cost detail)

Job	Capability	Provider	Model	Tokens	Images	Vid s	API	Storage	Total	Revenue	Margin	Duration

Forecast

Owner / Advanced

Automation controls

Use Messages for daily communication. This area controls rules, templates, audiences, and live delivery. Switching to Live can send real WhatsApp and email messages.

—Active rules

—Messages sent

—Open notifications

—WhatsApp deliveries

—Email deliveries

—Recommendations

—Executed today

Recent executions

Time	Rule	Channel	Recipient	Status

Rule activity

Rule	Action	Enabled	Executions

Automation rules

Priority	Name	Trigger	Audience	Action	Cooldown	Max/user	Enabled

Templates

Channel	Name	Category	Language	Active

Audiences

Name	Description	Size

Executions log

Time	Rule	Channel	Recipient	Status	Detail

Recommendations

Customer	Type	Title	Confidence	Priority	Why

Time	Action	Order	Lead	Details

Owner / Advanced

Settings and pricing

These controls affect live website prices, checkout totals, order notifications, and operational contact settings. Use carefully.

System status

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Notification & Automation

Portal announcements, rules, templates, and delivery modes are managed in the Automation section — not on this page.

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Operations

Notification and contact settings stored in the admin backend.

Notification email

New order alerts are sent here when SMTP is configured in the server `.env`.

WhatsApp link Default admin notes

Pricing market

Choose which market's prices to edit. Oman and International use OMR; Iran uses Toman (تومان). Editing one market never changes another — they are stored separately.

Live website pricing

Update OMR amounts here — they appear on estio.tech and portal.estio.tech immediately and drive Thawani checkout totals.

To edit bilingual display labels (English / Persian), switch to the Iran (تومان) tab — labels are shared across both markets.

Production — Monthly packages

Human-reviewed monthly plans on portal checkout. 48h delivery.

Starter Growth Business Enterprise Reel add-on Video translation add-on

Production — Pay per item

Human-reviewed à la carte on /services — 48h delivery, separate from Studio instant pricing.

Post / caption Photo Reel (Short Reel) Voiceover Translation Animate (Photo to Video) Product Promo Video Image edit

Studio — AI instant (self-serve)

Shown on /studio and credit wallet. Priced for AI cost + margin — not the same as Production.

Post / caption Photo Text → Video (reel key) Voiceover Translation Photo to Video (animate key) Promo Video Image edit Text → Captioned Video (text_overlay) Caption Your Video (video_caption) Start & End Frame Video (frames_to_video)

Studio capability cards map to the keys above (e.g. text_to_video → reel).

Credit top-up packs

Studio wallet packs shown on /credits. Each market has its own packs — edit price, credits, English label, and Persian label independently.

Showing packs for: Oman

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